Ingrid Michaelson Marketing Campaign

Ingrid Michaelson - Genius Marketer

My last post was about how musicians can use social media to market themselves on the internet. Today I found an incredible example demonstrating the very same creativity I referred to in my post.

Ingrid Michaelson is giving away a song from her upcoming album to anyone who signs up for her email list! And, she doesn’t stop there.  For every additional person you refer (up to 3) she will allow you to download another free song from her album.  That’s 4 free songs!

Is it worth it?

Well, not only is she getting the contact information of people who are fans of her music, but she’s getting solid referrals from the fans themselves of other potential fans… and all for the price of a song or two.  To Ingrid, sharing her music with people who love it, and finding better ways to communicate with her fans is obviously a priority.

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