Marketing For Trade

Image courtesy of Businessweek

This weekend I was able to go to Vegas with some friends for the Blog World Expo. It was one of the best weekends of my life, and I spent most of it with a bunch of married mom bloggers. Don’t worry, I behaved.

One of the coolest things about being a blogger is that from time to time you get invited to do cool stuff because you’re willing to write about it.  Here’s an example where this paid off for me…

One of the highlights of the weekend, aside from meeting some of my marketing heroes, and networking with some amazing people, was that we were able to attend the Beatles themed Cirque du Soleil performance called “Love.”

I’ve seen Broadway productions before. I’ve also seen a few shows in Las Vegas.  But honestly, I don’t think I’ve ever seen a show as interesting, beautiful, and aesthetically pleasing as this one. The music, choreography and acrobatics were mind-blowing. Honestly, words really can’t describe how amazing the performance was.

I kind of feel like I cheated the system to get to see the show for the price of a blog post. But honestly, next time I go back, I’ll definitely be in line to purchase a ticket.  It’s just something that you can’t take in with one sitting.

The lesson here? Never discount working for trade, or ignoring people who can become your biggest fans. Next time I hear of someone going to Vegas, guess where I’m going to send them?

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