Companies are flocking to Social Media like tweens to a High School Musical convention. It’s viewed as the magic pill that transforms you from fool to cool faster than a PSA announcing you’re Zach Efron’s new BFF. The problem is that once companies realize that creating a profitable and reputable Social Media presence actually requires effort and communication, they give up.

If you want to separate your business from every one of your competitors in the social media sphere, you absolutely must be consistent!

Customers appreciate and respect reliability.  If you have commitment issues with your Twitter account (you go multiple days or weeks without even a text), you suffer from blog neglect (inconsistent and less-than useful posts), or you Facebook abandonment, you’re doing it wrong.

If you’re not willing to put in the effort to provide useful, interesting content on a consistent basis, you may want to reconsider using Social Media at all.

This week at Blog World, Social Media tycoons, Patrick O’Keefe; writer, web developer, entrepreneur, community administrator and author of ManagingCommunities.com, Amber Naslund; Director of Community at Radian6 and blogger at Altitude Branding, Wayne Sutton; Partner at OurHashtag and blogger at SocialWayne.com and Robert Scoble; Managing Director at Building43.com at Rackspace and blogger at Scobleizer will be presenting on this and many other social media mistakes made by so many new media n00bs attempting to use this new forum to help their business. You would do well to pay attention to their mad internet skillz.